Vastyn
All Countries
🇸🇬
Singapore

Sell in Southeast Asia's Premium Hub

6 million consumers. Highest income in Asia. One platform to capture it all.

Singapore punches far above its weight. A city-state of just 6 million people generates over $9 billion SGD in annual e-commerce sales — driven by the highest purchasing power in Southeast Asia. Consumers here are sophisticated, digitally connected, and comfortable with international commerce. Shopee and Lazada dominate regional commerce. Amazon.sg is growing fast. Qoo10 serves a loyal niche.

For sellers targeting the region's 700 million consumers, this is the proving ground — where you test operations, build credibility, and prepare for regional scale. Vastyn connects all four platforms into one operational view — unified inventory, consolidated orders, complete GST visibility.

Four major platforms. One dashboard. Real-time sync. Your gateway to Southeast Asia's most demanding consumers.

Start Free Trial Book a Demo
$9B+
Annual E-Commerce (SGD)
4
Marketplaces Connected
< 2 min
Inventory Sync
Tax Ready
9% GST Compliance

Built on AWS. Official marketplace APIs. Designed for Southeast Asian operations.

Know Before You Start

Is Singapore right for you?

This is for you if

  • Expanding into Southeast Asia with Singapore as your proving ground
  • Need unified inventory across Shopee, Lazada, Amazon.sg, and Qoo10
  • Want accurate GST tracking (9%) for IRAS compliance
  • Planning regional expansion via Lazada/Shopee's Southeast Asian presence
  • Targeting premium consumers with high purchasing power

This is not for you if

  • Single platform, no expansion planned
  • Less than 50 orders/month, prefer manual processes
  • Need marketplace account setup (we connect existing accounts)
  • Need a full WMS (we integrate with them)
Why Singapore Matters

Southeast Asia's Gateway Market

Highest Purchasing Power

Highest GDP per capita in Southeast Asia — among the highest globally. Consumers have substantial disposable income and willingness to pay for quality. Premium products perform exceptionally well.

English-Speaking Market

English is the language of commerce. Your content works. Customer service is straightforward. For Western sellers, this removes the language barrier to Asian expansion.

Gateway to 700 Million Consumers

Success here proves your ability to operate in the region. Lazada and Shopee — the dominant platforms — operate across Malaysia, Thailand, Indonesia, Philippines, Vietnam, and beyond. Your operations scale regionally.

Sales Channels

Marketplaces in Singapore

Sh

Shopee

Regional Leader
Orders, Inventory, Listings, Ads Shopee Fulfilment
La

Lazada

Regional Leader
Orders, Inventory, Listings, Ads Lazada Fulfilment
Am

Amazon.sg

Growing
Orders, Inventory, Listings, Ads FBA Singapore
Qo

Qoo10

Established
Orders, Inventory, Listings Self/3PL

Operationally: List once. Sell on all four channels. Inventory stays accurate — automatically, in real time.

Shopee Integration →Lazada Integration →Amazon Integration →
The Difference

With Vastyn vs Without

Inventory (4 platforms)
Manual sync, overselling risk
Real-time, < 2 min across all channels
GST tracking (9%)
Spreadsheets, manual reconciliation
Automatic tracking, IRAS-ready exports
Order management
4 dashboards, duplicate entry
Single inbox, unified workflow
11.11 / 12.12 peaks
Overselling within hours
Stock reserved instantly on all platforms
Adding Malaysia/Thailand
New integrations, new processes
Connect to existing Lazada/Shopee setup
Compliance

What You Need to Sell in Singapore

1

Business Registration

No local entity required. Foreign sellers can sell via all marketplaces. GST/OVR registration may be required above thresholds.

2

GST

9% (increased Jan 2024). OVR required for B2C above S$100K. Low-value goods (under S$400) included since 2023.

3

Product Compliance

Consumer Protection Act, HSA (health/cosmetics), SFA (food), IMDA (telecoms), NEA (environmental/packaging).

4

Language

English is the language of commerce. Your English content works. British spelling conventions.

5

Currency

Singapore dollar (SGD / S$). Vastyn handles conversion to your base currency.

How Vastyn Helps

Unified Singapore Operations

1

All Platforms Connected

Four marketplaces in one dashboard. Shopee Seller Centre, Lazada Seller Centre, Amazon Seller Central, Qoo10 — single order inbox, unified inventory, coordinated pricing, combined analytics.

  • Single order inbox across Shopee, Lazada, Amazon, Qoo10
  • Unified inventory — no more manual sync
  • Coordinated pricing across all channels
  • Combined Southeast Asian analytics in one view
Multi-Channel Sellers Solution
2

Real-Time Inventory Sync

A product goes viral on social media — orders surge across all four platforms simultaneously, especially mobile-first Shopee. Inventory stays accurate. Stock reserved instantly. No overselling, even during 11.11.

  • Sub-2-minute sync across all channels
  • Stock reserved instantly at point of order
  • Event-driven architecture, not scheduled batches
  • Handles 11.11 peak volume without degradation
Inventory & Stock Integrity
3

GST Compliance Support

Track 9% GST on every order. Export data for IRAS filings. Accurate records for compliance requirements. OVR registration tracked where applicable.

  • 9% GST tracked on every transaction
  • IRAS-ready export formats
  • OVR threshold monitoring
  • Full audit trail for compliance
Payments, Tax & Settlements
Built for Southeast Asian Operations

Enterprise-grade foundations

AWS infrastructure. 99.9% uptime. Official APIs (Amazon SP-API, Lazada Open Platform, Shopee Open Platform). Full audit trails for tax compliance.

This matters when IRAS requires accurate records. This matters when managing multiple regional platforms simultaneously. This matters when Southeast Asian expansion requires precision. Marketplace connections stable. Data accurate. Operational history complete.

Fulfilment Options

1

FBA Singapore

Prime eligibility. Amazon handles storage, picking, packing, delivery, returns.

2

Lazada Fulfilment

Visibility benefits on Lazada. Important for success on the platform and across the region.

3

Shopee Fulfilment

Integration with Shopee's ecosystem. Important for mobile-first success.

4

3PL / Self-Fulfil

Full control. World-class logistics infrastructure. Multiple 3PL options available.

Expand From Singapore

Your Southeast Asian Launchpad

Entry point to 700 million regional consumers — master operations here, then extend via Lazada and Shopee.

🇲🇾

Malaysia

Closest neighbour. Similar market characteristics. Many treat SG + MY as one combined market. Lazada and Shopee extend directly.

Sell in Malaysia →
🇹🇭

Thailand

Major Southeast Asian market. Lazada and Shopee are dominant. Your regional operations extend naturally.

🇮🇩

Indonesia

270 million consumers. Largest market in the region. Shopee and Lazada provide access.

🇵🇭

Philippines

Fast-growing e-commerce market. Shopee and Lazada lead. English widely spoken.

Plan Ahead

Peak Seasons & Events

1

11.11 (Singles' Day)

Nov 11. THE biggest e-commerce day in Southeast Asia — bigger than Black Friday. Plan inventory months ahead.

2

12.12

Dec 12. Second-biggest shopping event. Follows 11.11 momentum.

3

Chinese New Year

Jan/Feb. Major shopping period. Gift-giving traditions. Date varies (lunar calendar).

4

9.9 / 10.10 Monthly Sales

Lazada and Shopee run monthly promotional events. Consumers conditioned to expect regular deals.

What Sellers Say
“11.11 used to be terrifying — orders flooding Amazon, Lazada, and Shopee simultaneously. We'd oversell within the first hour. With Vastyn syncing inventory in real time, last year's Singles' Day was actually profitable. Zero overselling, and we could focus on the Malaysia expansion we'd been planning.”

— E-Commerce Director, Electronics brand selling across Southeast Asia

Get Connected

Launch in Minutes

1

Connect Your Marketplaces

Connect Shopee, Lazada, Amazon.sg, and Qoo10 via secure OAuth.

2

Configure Singapore Settings

Configure SGD pricing and GST handling (9% rate).

3

Sync Inventory

Sync inventory across all four platforms.

4

Start Selling

Start selling. Orders flow into unified inbox. Inventory updates in real time.

Time to launch: 30–60 minutes for full multi-channel setup.

FAQ

Common questions about Singapore

Not necessarily. Foreign sellers can sell via all four marketplaces without a local entity. GST registration may be required above certain thresholds. OVR applies for B2C sellers above S$100K.
9% (increased from 8% in January 2024). OVR registration required for overseas sellers above S$100K in B2C sales. Vastyn tracks GST on all orders for IRAS compliance.
Yes — English is the language of commerce here. Your English content works. British spelling conventions apply.
Both Lazada and Shopee are essential — they dominate the market and offer regional expansion potential. Amazon.sg is growing but has smaller share. Qoo10 adds niche reach. For maximum coverage, sell on all four.
Singles' Day (November 11) is the biggest e-commerce day in Southeast Asia — bigger than Black Friday. Massive sales across Lazada and Shopee. Plan inventory months ahead. Not optional if you're serious about this market.
30–60 minutes for full multi-channel setup once marketplace accounts are ready.

Ready to Succeed Here — And Across Southeast Asia?

Four platforms. One dashboard. Real-time sync. Gateway to 700 million consumers.

Start Free Trial Book a Demo

Shopee, Lazada, Amazon.sg, Qoo10

Built on AWS · Official marketplace APIs · OAuth authentication · Role-based access · Full audit trails