Amazon
Integration.
All 21 regions. One dashboard.
Amazon is probably your biggest channel -- and your most complex. Multiple regions, FBA and FBM fulfilment, Buy Box competition, strict performance requirements, constantly evolving rules. Managing it all through Seller Central alone doesn't scale.
Vastyn connects to Amazon through the official Selling Partner API (SP-API). Every region Amazon operates in -- from the UK to the US, Germany to Japan, UAE to Australia -- accessible from one unified dashboard. Orders flow in automatically. Inventory syncs in real time. Buy Box ownership is tracked. Repricing responds intelligently.
Whether you're selling in one Amazon region or twenty-one, FBA or FBM or hybrid -- Vastyn brings it all together.
Complete Data Flow
Orders
Orders download automatically within minutes of placement. All order details captured -- customer information, line items, shipping requirements, gift messages, delivery promises. When you dispatch, status updates flow back to Amazon. Tracking numbers transmit automatically.
- Automatic order download (FBA and FBM)
- Complete order details including buyer messages
- Dispatch confirmation to Amazon
- Tracking number transmission
- Multi-channel fulfilment order support
- Returns and refunds captured
Inventory
Real-time inventory sync prevents overselling -- the issue that damages your seller metrics more than almost anything else. When you sell on Amazon, stock updates across all your channels within two minutes.
- Sub-2-minute sync across all channels
- Immediate stock reservation at point of order
- FBA inventory visibility alongside FBM
- Condition-based inventory (New, Used, Refurbished)
- Multi-location stock allocation
- Low stock alerts
Products & Listings
Product data flows between Vastyn and Amazon. Listing details sync. Price changes push automatically. Listing health monitoring alerts you to suppressions, stranded inventory, and policy issues before they impact sales.
- Product details synchronisation
- Price updates push to Amazon
- Listing status monitoring
- Suppression and stranded inventory alerts
- ASIN-to-SKU mapping
- Variation and parent-child relationships
Pricing & Buy Box
The Buy Box controls over 80% of Amazon sales. Vastyn tracks your Buy Box ownership, monitors competitor pricing, and can reprice intelligently to win without destroying margins.
- Buy Box ownership tracking
- Competitor price monitoring
- AI repricing with margin protection
- Floor price enforcement
- Self-competition detection
- Pricing rule automation
Advertising & Campaigns
Your Amazon advertising data syncs with Vastyn. Campaign performance, spend, keywords, and analytics -- all accessible from one dashboard across all regions.
- Campaign performance data
- Spend and budget tracking
- Keyword and search term data
- Cross-region advertising view
Customer Messages
Buyer messages download into Vastyn's unified inbox. Respond from one place. Track response times. Never miss Amazon's 24-hour requirement.
- Buyer message sync
- Response tracking
- Review and feedback notifications
- Multi-region message management
Both Fulfilment Methods, Unified
Whether you use Fulfilment by Amazon (FBA), fulfil orders yourself (FBM), or run a hybrid operation -- Vastyn handles it seamlessly.
Fulfilment by Amazon (FBA)
Your FBA inventory is visible in Vastyn alongside your warehouse stock. See total available quantity across all sources. When FBA stock runs low, alerts notify you. Inbound shipment tracking shows what's on the way to Amazon's warehouses.
- FBA inventory visibility in unified dashboard
- Inbound shipment tracking
- FBA fee visibility
- Restock recommendations
- Multi-country FBA support (Pan-European, NARF)
Fulfilled by Merchant (FBM)
FBM orders flow into your unified inbox. Vastyn validates stock availability before you commit. Pick, pack, and ship from your warehouse with scan verification. Tracking uploads automatically.
- FBM orders in unified inbox
- Pre-fulfilment stock validation
- Warehouse picking integration
- Automatic tracking upload
- Delivery promise management
Hybrid Operations
Many sellers use both -- FBA for fast-moving products, FBM for oversized or slow-moving items. Vastyn handles hybrid automatically. Inventory is allocated appropriately. Orders route to the right fulfilment path.
- Combined FBA + FBM visibility
- Automatic fulfilment routing
- Unified inventory across methods
- Flexible allocation rules
Win Without Racing to Zero
The Buy Box isn't just about lowest price. Amazon's algorithm considers price, fulfilment method, seller metrics, and more. Vastyn helps you understand what's working and adjust strategy accordingly.
Buy Box Tracking
See when you own the Buy Box and when you lose it. Track ownership over time. Identify patterns -- which competitors win, at what prices, during which periods.
- Real-time ownership tracking
- Historical win/loss data
- Competitor visibility
- Alert on ownership changes
- Performance pattern analysis
AI Repricing
Intelligent repricing that considers your margins, not just competitor prices. Set floor prices that are enforced absolutely -- no exceptions, no 'just this once' erosion.
- Multi-factor pricing decisions
- Enforced floor prices
- Margin protection built in
- Self-competition detection
- Velocity-based adjustments
- Time-of-day strategies
Duplicate ASIN Prevention
One of the most common Amazon pricing mistakes: competing against yourself. The same product listed under multiple ASINs. Vastyn identifies these duplicates so you stop bidding against your own inventory.
- Self-competition detection
- Duplicate ASIN identification
- Unified pricing strategy
- Catalogue cleanup recommendations
Expand Globally, Manage Centrally
Selling across multiple Amazon regions multiplies complexity -- different currencies, different inventory pools, different customer expectations. Vastyn centralises management while respecting regional differences.
Unified Account Connection
- All regions in one dashboard
- Per-region or aggregate views
- Single sign-on across regions
Pan-European FBA
- Pan-European inventory visibility
- EFN (European Fulfilment Network) support
- Country-specific stock levels
- Cross-border fulfilment tracking
Currency & VAT Handling
- Multi-currency price management
- Currency conversion visibility
- VAT tracking per marketplace
- Settlement reconciliation by region
Marketing That Drives Results
Run your Amazon advertising campaigns directly from Vastyn. Sponsored Products, Sponsored Brands, Sponsored Display -- all manageable alongside your inventory and orders. See the complete picture: advertising spend, sales performance, and profitability in one view.
Campaign Management
- Sponsored Products campaign management
- Sponsored Brands setup and monitoring
- Sponsored Display campaigns
- Campaign creation and editing
- Ad group and targeting management
- Campaign status control (pause, enable, archive)
Bid & Budget Management
- Daily and campaign budget controls
- Keyword-level bid management
- AI-assisted bid optimisation
- Budget pacing and alerts
- Spend tracking and forecasting
Keyword Management
- Keyword research tools
- Search term analysis
- Negative keyword management
- Keyword performance tracking
- Match type optimisation
Deals & Promotions
- Lightning Deal management
- Coupon creation and tracking
- Price discount promotions
- Inventory-aware promotion planning
- Deal performance analytics
Advertising Analytics
- ACOS and ROAS tracking
- Campaign performance dashboards
- Keyword-level analytics
- Search term reports
- Advertising attribution
- Profitability analysis (ad spend vs margin)
Respond Faster, Sell More
Amazon's 24-hour response requirement isn't optional -- miss it and your metrics suffer. Vastyn brings all buyer messages into one inbox, helps you respond faster, and tracks your performance against Amazon's requirements.
Unified Message Inbox
- All regions in one inbox
- Message threading by order
- Customer history visibility
- Attachment support
- Read/unread status tracking
Response Templates
- Pre-written response templates
- Variable insertion (order ID, customer name, etc.)
- Template categories and organisation
- Multi-language templates for different regions
Auto-Responses
- Rule-based automatic responses
- AI-assisted reply suggestions
- Out-of-hours acknowledgements
- Escalation rules for complex issues
Response Time Tracking
- Response time monitoring
- Deadline alerts and warnings
- Performance metrics tracking
- Team response analytics
Review & Feedback Management
- Product review monitoring
- Seller feedback tracking
- Negative review alerts
- Review request automation
- Rating trend analysis
- Multi-region review aggregation
Stay Compliant, Stay Selling
Amazon's compliance requirements are complex and constantly evolving. Product safety regulations, category-specific requirements, regional rules -- violations can get your listings suppressed or your account suspended. Vastyn helps you stay ahead of compliance issues.
Product Compliance Monitoring
- Compliance status dashboard
- Certification tracking
- Expiry date alerts
- Risk flagging for non-compliant products
Document Management
- Centralised document storage
- Document-to-product linking
- Expiry tracking and renewal alerts
- Quick retrieval for Amazon requests
Category-Specific Requirements
- Category requirement mapping
- Certification checklist by category
- Gap analysis for missing documentation
- Requirement change alerts
Regional Compliance
- Region-specific requirement tracking
- Cross-border compliance mapping
- Multi-region certification management
- Local regulation updates
Listing Compliance
- Listing policy monitoring
- Image compliance checking
- Restricted keyword alerts
- Content policy validation
- Pre-submission compliance review
Built for Amazon Complexity
Listing Health Dashboard
Amazon has strict listing requirements. Violations lead to suppressions, and suppressions kill sales. Vastyn monitors listing health and alerts you to issues before they impact revenue.
- Suppression alerts
- Stranded inventory detection
- Policy violation warnings
- Image and content compliance flags
Performance Metrics Tracking
Your Amazon account health directly impacts your ability to sell. Vastyn tracks key metrics -- Order Defect Rate, Late Shipment Rate, Pre-fulfilment Cancel Rate -- so you can address issues before they threaten account standing.
- Account health visibility
- Metric trend tracking
- Threshold warnings
- Performance improvement insights
A+ Content & Brand Registry
For brand-registered sellers, Vastyn supports enhanced content workflows. Manage your brand presence alongside operational tasks.
- Brand Registry integration
- A+ Content status tracking
- Brand analytics visibility
Get Started in Minutes
Connect your Amazon account and start syncing immediately.
Add Amazon Integration
From your Vastyn integrations dashboard, select Amazon. Choose your region (or regions).
Authorise via Seller Central
Click 'Connect' and you'll be redirected to Amazon Seller Central. Log in with your existing credentials.
Grant Permissions
Amazon shows what access Vastyn is requesting. Review and approve. This uses OAuth -- Vastyn never sees your Amazon password.
Initial Sync
Once authorised, initial sync begins. Orders start downloading. Inventory populates. Products map. Depending on catalogue size, full sync completes within minutes to hours.
Time to connect: 5-10 minutes per region
Common Questions About Amazon
Everything you need to know about connecting and using the Amazon integration.
Ready to Connect Amazon?
All 21 regions. FBA and FBM. Buy Box monitoring. AI repricing. One dashboard for your entire Amazon operation.