Privacy Policy
Effective Date: January 2026 · Last Updated: January 2026
Introduction
Vastyn is provided by Versatile Commerce Ltd ("we", "us", "our"). We are committed to protecting your privacy and handling your personal data responsibly.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website (vastyn.com) and our e-commerce operations platform (the "Service").
- Company Name: Versatile Commerce Ltd
- Company Number: 10984996 (registered in England and Wales)
- ICO Registration: 00019463104
- Contact: hello@vastyn.com
We act as the data controller for the personal data we process about you.
Summary of Key Points
Before reading our full policy, here are the key points:
| What | Summary |
|---|---|
| Data we collect | Account information, usage data, business data you upload |
| Why we collect it | To provide our Service, improve it, and communicate with you |
| How long we keep it | 90 days after account closure |
| Who we share with | Only essential service providers (AWS, Stripe) |
| International transfers | Data stays in your region |
| Your rights | Access, correct, delete, port, object — see "Your Rights" section |
| Contact | hello@vastyn.com |
1. Data We Collect
1.1 Information You Provide
Account Information
When you create an account, we collect:
- Name
- Email address
- Company name
- Password (encrypted)
- Billing information (processed by Stripe)
Business Data
When you use the Service, you may upload:
- Product catalogues
- Inventory data
- Order information
- Supplier information
- Customer data from your marketplaces
Communications
When you contact us:
- Email correspondence
- Support requests
- Feedback and survey responses
1.2 Information Collected Automatically
Usage Data
When you use our Service, we automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited and features used
- Time and date of access
- Referring website
Cookies and Similar Technologies
We use cookies to operate the Service. See our Cookie Policy for details.
1.3 Information from Third Parties
Marketplace Data
When you connect marketplace accounts (Amazon, eBay, etc.), we receive:
- Order information
- Product listings
- Inventory levels
- Buyer information (as provided by the marketplace)
This data is accessed via official marketplace APIs with your authorisation.
2. How We Use Your Data
We process your personal data for the following purposes:
2.1 To Provide the Service
| Processing Activity | Legal Basis (GDPR) |
|---|---|
| Create and manage your account | Contract performance |
| Process your marketplace data | Contract performance |
| Sync inventory across channels | Contract performance |
| Process orders and fulfilment | Contract performance |
| Provide customer support | Contract performance |
2.2 To Improve and Protect the Service
| Processing Activity | Legal Basis (GDPR) |
|---|---|
| Analyse usage patterns to improve features | Legitimate interest |
| Monitor for security threats | Legitimate interest |
| Prevent fraud and abuse | Legitimate interest |
| Fix bugs and technical issues | Legitimate interest |
2.3 To Communicate With You
| Processing Activity | Legal Basis (GDPR) |
|---|---|
| Send service notifications | Contract performance |
| Respond to support requests | Contract performance |
| Send product updates | Legitimate interest |
| Send marketing communications | Consent (where required) |
2.4 To Comply With Legal Obligations
| Processing Activity | Legal Basis (GDPR) |
|---|---|
| Maintain financial records | Legal obligation |
| Respond to legal requests | Legal obligation |
| Report to regulatory authorities | Legal obligation |
3. How We Share Your Data
We do not sell your personal data. We share data only with:
3.1 Service Providers (Subprocessors)
We use trusted third parties to help provide the Service:
| Provider | Purpose | Location |
|---|---|---|
| Amazon Web Services (AWS) | Cloud hosting and infrastructure | User's region (no cross-border transfer) |
| Stripe | Payment processing | UK/EU/US (as applicable) |
| AWS SES | Transactional email delivery | User's region |
These providers process data only on our instructions and are contractually bound to protect your data. For a complete list, see our Subprocessors page.
3.2 Marketplace Platforms
When you connect marketplaces, data flows between Vastyn and those platforms (Amazon, eBay, Shopify, etc.) as necessary to provide sync and management features. This is at your direction and under your marketplace agreements.
3.3 Legal Requirements
We may disclose data if required by law, legal process, or government request. We will notify you unless legally prohibited.
3.4 Business Transfers
If Vastyn is involved in a merger, acquisition, or sale of assets, your data may be transferred. We will notify you of any change in data controller.
4. International Data Transfers
We keep your data in your region.
| Your Location | Data Stored In |
|---|---|
| United Kingdom | UK (AWS London) |
| European Union | EU (AWS Frankfurt/Ireland) |
| United States | US (AWS US regions) |
| Other regions | Nearest appropriate AWS region |
We do not transfer your personal data outside your region except where necessary to provide the Service with appropriate safeguards in place.
Where transfers are necessary (e.g., to access global support), we use:
- UK International Data Transfer Agreement (IDTA)
- EU Standard Contractual Clauses (SCCs)
- Other legally approved transfer mechanisms
5. Data Retention
We retain your personal data for as long as necessary to provide the Service and fulfil the purposes described in this policy.
| Data Type | Retention Period |
|---|---|
| Account information | Duration of account + 90 days |
| Business data (products, orders, inventory) | Duration of account + 90 days |
| Usage logs | 90 days |
| Support correspondence | 2 years |
| Financial/billing records | 7 years (legal requirement) |
After account closure: We delete or anonymise your data within 90 days, except where we are legally required to retain it.
You can request deletion sooner — see "Your Rights" below.
6. Data Security
We implement appropriate technical and organisational measures to protect your data:
Technical Measures
- Encryption in transit (TLS 1.2+)
- Encryption at rest (AES-256)
- Secure password hashing
- Regular security testing
- Access logging and monitoring
Organisational Measures
- Access limited to authorised personnel
- Staff confidentiality obligations
- Security awareness training
- Incident response procedures
Infrastructure
- Hosted on AWS with ISO 27001, SOC 2 certifications
- 99.9% uptime commitment
- Automated backups with point-in-time recovery
For more details, see our Security page.
7. Your Rights
You have the following rights regarding your personal data:
7.1 Rights Under UK/EU GDPR
| Right | Description |
|---|---|
| Right of Access | Request a copy of your personal data |
| Right to Rectification | Correct inaccurate or incomplete data |
| Right to Erasure | Request deletion of your data ("right to be forgotten") |
| Right to Restrict Processing | Limit how we use your data |
| Right to Data Portability | Receive your data in a portable format |
| Right to Object | Object to processing based on legitimate interests |
| Rights Related to Automated Decisions | Not be subject to solely automated decisions with legal effects |
| Right to Withdraw Consent | Withdraw consent at any time (where processing is based on consent) |
7.2 How to Exercise Your Rights
Email us at: hello@vastyn.com
Include:
- Your name and email address
- Which right you wish to exercise
- Any relevant details
We will respond within:
- 30 days (UK/EU GDPR requirement)
- We may extend by up to 60 days for complex requests (we'll notify you)
Verification: We may ask you to verify your identity before processing requests.
No fee: Most requests are free. We may charge a reasonable fee for excessive or unfounded requests.
7.3 Right to Complain
If you're not satisfied with how we handle your data, you have the right to lodge a complaint with a supervisory authority:
- UK: Information Commissioner's Office (ICO) — Website: ico.org.uk — Telephone: 0303 123 1113
- EU: Your local Data Protection Authority
We'd appreciate the chance to address your concerns first — please contact us at hello@vastyn.com.
8. Cookies
We use cookies and similar technologies to operate the Service. For detailed information about the cookies we use and how to manage them, see our Cookie Policy.
9. Children's Privacy
Vastyn is a business service not directed at children. We do not knowingly collect personal data from anyone under 16 years of age. If you believe we have collected data from a child, please contact us immediately at hello@vastyn.com.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.
11. Regional Privacy Information
11.1 For California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Your California Rights:
- Right to Know: What personal information we collect, use, and disclose
- Right to Delete: Request deletion of your personal information
- Right to Correct: Correct inaccurate personal information
- Right to Opt-Out: Opt out of "sale" or "sharing" of personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
We do not sell your personal information. We do not "share" your personal information for cross-context behavioural advertising.
Categories of Personal Information Collected:
- Identifiers (name, email, IP address)
- Commercial information (transaction history)
- Internet activity (usage data)
- Professional information (company name)
To Exercise Your Rights: Email hello@vastyn.com with "California Privacy Request" in the subject line.
11.2 For Brazil Residents (LGPD)
If you are a resident of Brazil, you have rights under the Lei Geral de Proteção de Dados (LGPD):
Your LGPD Rights:
- Confirmation of data processing
- Access to your data
- Correction of incomplete or inaccurate data
- Anonymisation, blocking, or deletion of unnecessary data
- Data portability
- Information about sharing with third parties
- Revocation of consent
To Exercise Your Rights: Email hello@vastyn.com with "LGPD Request" in the subject line.
11.3 For Australia Residents
We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988. Your rights include accessing and correcting your personal information.
To Exercise Your Rights: Email hello@vastyn.com.
11.4 For Canada Residents
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to access and correct your personal information.
To Exercise Your Rights: Email hello@vastyn.com.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we make changes:
- Material changes: We will notify you by email or prominent notice on our website
- Minor changes: Updated policy will be posted on this page
The "Last Updated" date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: hello@vastyn.com
Post:
Versatile Commerce Ltd
Maritime House, Discovery Quay
Falmouth, Cornwall
TR11 3XA
United Kingdom
Data Protection Queries: hello@vastyn.com
We aim to respond to all enquiries within 5 business days.
14. Document Information
| Field | Value |
|---|---|
| Document: | Privacy Policy |
| Controller: | Versatile Commerce Ltd |
| Company Number: | 10984996 |
| ICO Registration: | 00019463104 |
| Effective Date: | January 2026 |
| Last Updated: | January 2026 |
| Review Frequency: | Annual or upon material changes |