Zalando
Integration.
Europe's fashion marketplace. Your operations.
Zalando is Europe's leading online fashion platform -- over 50 million active customers across 25 markets. For fashion and lifestyle brands, Zalando isn't optional; it's essential. But Zalando operates differently from generalist marketplaces. Partner Programme requirements, Zalando Fulfilment Solutions, Connected Retail for omnichannel, and strict quality standards create unique operational demands.
Vastyn connects to Zalando through the official Partner APIs. Orders from the Partner Programme, Connected Retail, and ZFS all flow into your unified inbox. Inventory syncs across Zalando and your other channels in real time. When a product sells on Amazon or your Shopify store, Zalando availability updates within minutes.
Whether you're a fashion brand scaling across Europe or a retailer connecting physical stores through Connected Retail -- Vastyn brings Zalando into your multi-channel reality.
Europe's Fashion Destination
Zalando dominates European fashion e-commerce. For brands and retailers in apparel, footwear, accessories, and lifestyle categories, Zalando provides access to fashion-focused consumers across the continent.
Fashion-First Audience
Zalando customers come to shop fashion. They're browsing, discovering, building outfits. This intent-rich audience converts differently than general marketplace shoppers. Your products appear alongside premium brands in a curated environment.
- Intent-rich fashion shoppers
- Premium brand environment
- Higher conversion for fashion
Pan-European Scale
One integration, 25 markets. Germany, UK, France, Italy, Spain, Netherlands, Poland, and beyond. Zalando handles localisation -- language, currency, payment methods. You focus on product and fulfilment.
- Single integration, 25 markets
- Localised language and currency
- Localised payment methods
Quality Standards
Zalando maintains strict quality standards -- product data, imagery, customer service. Meeting these standards requires operational discipline. Vastyn helps you maintain compliance across your catalogue.
- Product data compliance
- Image quality requirements
- Customer service standards
What Syncs With Vastyn
Orders, inventory, and product catalogue data flow seamlessly between Zalando and your other channels.
Orders
Zalando orders download into your unified inbox alongside Amazon, eBay, and other channels. All order details captured -- customer information, shipping address, items ordered, size selections. Fulfilment updates flow back to Zalando.
- Automatic order download
- Complete order details
- Size and variant information
- Dispatch confirmation to Zalando
- Tracking number transmission
- Returns visibility
- Cancellation handling
Inventory
Real-time inventory sync keeps your Zalando availability accurate. When you sell on Amazon or Shopify, Zalando quantities reduce within two minutes. Fashion inventory moves fast -- real-time sync prevents overselling.
- Sub-2-minute sync across all channels
- Immediate stock reservation at point of order
- Size-level inventory tracking
- Multi-market availability
- Low stock alerts
- Out-of-stock handling
Products & Catalogue
Product data syncs between Vastyn and Zalando. Manage your Zalando catalogue -- product details, descriptions, images, pricing. Keep your Zalando listings aligned with your other channels.
- Product details synchronisation
- Price management
- Image sync
- Size and colour mapping
- Category alignment
- Catalogue status tracking
Zalando Partner Programme
Zalando's Partner Programme lets brands sell directly to Zalando customers while managing their own inventory and fulfilment. Vastyn integrates fully with Partner Programme operations.
Partner Orders
Orders placed by Zalando customers on the Partner Programme flow into Vastyn. You fulfil from your warehouse or through Zalando Fulfilment Solutions. Complete visibility and control.
- Partner Programme order capture
- Full order details
- Customer shipping requirements
- Zalando service level expectations
Partner Inventory
Keep your Partner Programme availability accurate. Inventory syncs between Vastyn and Zalando in real time. Sell elsewhere, Zalando updates. Receive stock, availability increases across all markets.
- Real-time availability updates
- Multi-market inventory management
- Stock buffer controls
- Availability by size/colour
Partner Requirements
Zalando's Partner Programme has service level requirements -- shipping speed, cancellation rate, return handling. Vastyn helps you track performance against these requirements.
- Service level tracking
- Performance visibility
- Requirement compliance
- Risk alerts
Zalando Fulfilment Solutions (ZFS)
Zalando Fulfilment Solutions (ZFS) is Zalando's fulfilment service -- send inventory to Zalando's warehouses, and they handle storage, picking, packing, and shipping. Like Amazon FBA for the fashion world. Vastyn provides full visibility into your ZFS operations.
ZFS Inventory Visibility
See your inventory held at Zalando's fulfilment centres. Know what's available for ZFS fulfilment versus what's in your own warehouse. Combined view of total available stock.
- ZFS inventory levels in dashboard
- Warehouse location visibility
- Stock by fulfilment source
- Restock recommendations
ZFS Order Handling
Orders fulfilled through ZFS route automatically. Vastyn tracks the fulfilment status -- you see when Zalando ships, tracking information, and delivery confirmation.
- Automatic ZFS routing
- Fulfilment status tracking
- Tracking capture
- Delivery confirmation
Inbound Shipments
Track shipments you're sending to ZFS. Know what's in transit, what's been received, and what's available for sale.
- Inbound shipment tracking
- Receipt confirmation
- Inventory availability updates
- Discrepancy alerts
Hybrid Fulfilment
Some products via ZFS, others self-fulfilled. Vastyn handles hybrid operations -- inventory tracks appropriately, orders route to the right fulfilment path based on product and availability.
- Mixed fulfilment support
- Product-level fulfilment rules
- Intelligent routing
- Unified order management
Connected Retail
Zalando Connected Retail connects physical retail stores to the Zalando platform. Customers can buy online and pick up in store, or access store inventory for delivery. Vastyn integrates with Connected Retail for true omnichannel operations.
Store Inventory Sync
Your physical store inventory syncs with Zalando. When a customer orders from your store's stock via Zalando, you see it immediately. Stock levels update across all channels.
- Store inventory visibility
- Real-time stock updates
- Multi-store support
- Cross-channel accuracy
Click & Collect Orders
Orders for store pickup flow into your system. Customers buy on Zalando, collect from your store. Track these orders through to collection.
- Click & collect order handling
- Store assignment
- Collection status tracking
- Customer notification triggers
Ship-from-Store
Fulfil Zalando orders from store inventory. Expand your delivery coverage by leveraging store stock. Orders route to the right store based on inventory and location.
- Ship-from-store orders
- Store-based fulfilment
- Location-aware routing
- Store fulfilment tracking
Store Performance
Track Connected Retail performance by store. Which locations are driving sales? How are fulfilment times? Visibility to optimise your omnichannel operations.
- Per-store performance
- Fulfilment time tracking
- Sales by location
- Optimisation insights
Zalando Marketing Services
Zalando Marketing Services helps brands increase visibility on the platform. Vastyn brings your Zalando advertising into your unified dashboard.
Sponsored Products
Promote specific products within Zalando search and browse. Increase visibility for key items. Track performance alongside organic sales.
- Sponsored product campaigns
- Visibility boost
- Performance tracking
- Budget management
Campaign Management
Create and manage Zalando marketing campaigns from Vastyn. Set budgets, select products, control spend.
- Campaign creation
- Budget control
- Product selection
- Campaign status
Performance Analytics
Understand your Zalando marketing performance. Track impressions, clicks, and sales attributed to marketing activities.
- Impression tracking
- Click data
- Sales attribution
- ROAS calculation
Cross-Channel Comparison
Compare Zalando marketing performance with your Amazon, eBay, and other channel advertising. Understand where your marketing spend delivers the best returns.
- Multi-channel comparison
- Unified marketing view
- Budget allocation insights
- Performance benchmarking
Built for Fashion
Fashion-specific features for size, colour, season, returns, and product data quality management.
Size & Colour Management
Fashion inventory is inherently variant-heavy -- every style in multiple sizes and colours. Vastyn tracks inventory at the size/colour level, syncing accurately across channels.
- Size-level inventory tracking
- Colour variant management
- Matrix inventory view
- Size curve visibility
Season Management
Fashion operates on seasons -- Spring/Summer, Autumn/Winter, Cruise, Pre-Fall. Track inventory and performance by season. Manage end-of-season clearance.
- Season tagging
- Seasonal performance tracking
- End-of-season visibility
- Carry-over management
Returns Handling
Fashion has high return rates -- sizing issues, style preferences, fit problems. Zalando returns flow into Vastyn for visibility. Track return reasons and restocking.
- Return visibility
- Return reason tracking
- Restock processing
- Return rate analytics
Product Data Quality
Zalando has strict product data requirements -- accurate sizing, quality images, complete descriptions. Vastyn helps you monitor data quality and compliance.
- Data quality alerts
- Completeness tracking
- Image compliance
- Description requirements
Get Started in Minutes
Connect your Zalando account and start syncing immediately.
Add Zalando Integration
From your Vastyn integrations dashboard, select Zalando. You'll need your Zalando Partner account credentials.
Authorise via Zalando
Click "Connect" and you'll be redirected to Zalando's Partner Portal. Log in with your partner credentials.
Grant Permissions
Zalando shows what access Vastyn is requesting. Review and approve. This uses OAuth -- Vastyn never sees your Zalando password.
Configure Markets
Select which Zalando markets you want to sync. You can connect all 25 markets or start with specific ones.
Initial Sync
Once authorised, initial sync begins. Orders start downloading. Inventory populates. Products map. Depending on catalogue size, full sync completes within minutes to hours.
Time to connect: 10-15 minutes including market configuration
Common Questions About Zalando
Everything you need to know about connecting and using the Zalando integration.
Ready to Connect Zalando?
25 European markets. ZFS supported. Connected Retail ready. Your Zalando operations unified with Amazon, eBay, Shopify, and all your channels.